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Fundamental Selling Technique

  • Overview

Course Objective:

This sales training workshop covers every critical phase of selling and gives you enhanced skills in listening and prospecting, which you need to succeed as a professional salesperson today.


  • Identify the behaviour and skills of a successful sales professional
  • Describe different types of selling models
  • Identify elements of the sales framework
  • Understand prospecting basics and be able to conduct a sales call
  • Use a customer-cantered selling approach to provide value
  • Choose a closing technique to earn the business
  • Complete a formula to achieve sales goals
  • Manage the customer relationship on an on-going basis
  • Develop an action plan to apply your new skills

Who should attend:

Salespeople, sales support, as well as potential candidates for sales positions who want to build and revitalize their existing selling skills.


Training Content

  • The four communication skills
  • Tips and techniques for becoming an effective listener
  • Pinpointing the sources of qualified prospects
  • Locating the true decision maker and other influential people
  • The typical prospecting call
  • Managing gatekeepers and working with voice mail
  • Definition and objectives of each step of the process of sales call.
  • Greeting and Headlines
  • Feeling confident in front of new customers
  • Presenting the product.
  • Handling Objections regarding a product.
  • Closing a successful sales call.
  • Maintaining good relations with customers.

About Certification and Accreditation

Course is approved by the Knowledge & Human Development Authority (KHDA) Ministry of Dubai.

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